Wednesday 6 February 2019
LEGO MOVIE AD BREAK
The Lego movie ad break interperates a lot of brands in Lego pieces themselves, using it as a away to promote the movie, also portraying ADs in a unique way and interesting the viewer more as ADs are usually perceived as tedious and boring. The AD break uses a lot of popular brands which are well-known across the country like confused.com and premier inn these create a engagement from the viewer and advertises the movie also, further conveying the Lego Movies main attraction. although they are promoting professional companies and brands therefore are aimed at different age group, broadening their target audience and introducing the diversity of age, helping people of all ages familiarise themselves with the game/toys. it interpreters real life in a alternative way which is different and also shows real life aspects so it is recognisable. Warner Brothers is a trusted brand to represent these other brands and promote them in a way that is effective and will benefit the company in which they can rely on Warner Brothers to do so. we see Emmett portray as a normal citizen not in a particularly masculine way which makes us believe we can be like him and be the 'hero' - 'saving the say' which overall interests children. gender diversity is illustrated with the use of destroying a patriarchal society which was the case decades ago- WyldsStyle is presented as a strong independent women and is seen as powerful in amongst other characters, this depicts women in a positive light and demonstrates to the younger generation how gender equality is a prominent part of society.
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Mark 5 out of 10.
ReplyDelete1. The word is 'interprets'.
2. The trusted brands are the 4 products / services being sold, rather than Warner.
3. Be sure to refer by name to specific characters in the ads; analyse the representations of the people ( and types of people) depicted, such as Vinny Jones hard man, comedian Lenny Henry, anti-stereotypical strong girl Wyldstyle. These people are all recognised by adult audiences.
4. You understand that the audience is primarily adult (buyers of insurance, services etc) but say so explicitly rather than 'broadening... diversity of age'.
5. You write best on Wyldstyle but should explain how Emmett flouts stereotypes of men.
6. You do not explain the appeal of humour.
Responses should analyse representations found in the UK television ad break such as:
A broad range of representations are found in The Lego Movie ad break to appeal to an older audience that one would expect for The Lego Movie. BT, Premier Inn, CPR, and Confused.com are all shown during the ad break and are trusted brands that represent reliability and quality.
Real life is represented as the norm through the content of the ad break which includes holidays, domestic home life, health and insurance.
Humour is represented through the advertisement of well-known brands using famous actors, including Vinny Jones and Lenny Henry. These are copies of real television adverts and would appeal to a wider audience. The use of the Lego figure is humorous and would appeal to a wide audience.
The advert for the movie itself represents Emmet as the hero, conforming to traditional dominant male stereotypes.
This is challenged however when Emmet says the line ‘I want to go home’ which reveals his feelings of inadequacy and fear, challenging traditional male stereotypes of strength and fearlessness.
Wyldstyle is represented as a strong dominant female which could be considered as challenging expected representations of women.