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LEGO MOVIE GENRE CODES

Analyse how genre codes have been used in The Lego Movie -


 obviously the most important part of the poster is the title,  this grabs peoples attention and tells the reader/ viewer what the main idea of the poster is about and what movie it is advertising. The title tells you what the movie is about and sets the whole idea of the poster itself. in this particular movie the title is 3D which is particularly eye catching adding in the element of it being made with lego blocks relating to the film.

following the title, the second most important part is the 'tagline', this gives insight to the movie and tries to intise you in to watch/ read. the tagline sets the whole scene of the movie and often is the thing that tells people the most about the story line, it is a very important thing to get right as it needs to be short, yet summing up the whole idea your trying to portray. the particular tagline of the Lego movie is "a story of a nobody who saved everybody" - this has a element of humor in it adding to the appeal of the audience, as the film is humorous itself it hints on that also. this relates to people as well, as majority of people who will watch this movie wont be famous they will relate to being a 'nobody' and will be able to relate the the main character, Emmett himself, especially kids feeling as if they can look up to him and (although unrealistic) they can rescue the world like he did in the story.

next is the 'central image', this is an image from the movie which sums out the surroundings and needs to be vibrant and interesting so it catches peoples eyes on billboards etc. i feel as if this gives the most insight to what the movie is actually like, as it sets the scene and lets peoples imaginations picture what it will look like or picture the scenes etc. in this poster the picture involves the main characters being at the front, so the audience know who is the main part of the story. This particular image is very crowed yet bold and shows you all the characters and slowly fades out to the lesser main roles, so you still know who is involved.


 what i missed. 

an action based film.
relates to superhero genres including batman, superman, wonder woman and the green lantern in the poster.
it catches peoples eye by including flying cars superheros to show again its an action movie also.
this create intrigue and enigma and a hook for a family audience to watch the movie.
the star performers names on the character posters gave been made prominent to attract a wide ranging audience and appeal to fans.
lord business shows a clear face of rage in his close up, this giving you an insight to the character and his personality. whereas in wyldstyle's close up she show a strong heroic character who is confident due to her smirk, she also is a female icon in the movie itself,. this implies the different character types have been chosen by media producers, to appeal to an inclusive, large family audience.

The media contexts for these genre codes- 
the contemporary post-feminist context- reflected in hollywood family film advertising and marketing- sppeals to global, modern, inclusive families and society.
the importance of genre hybridity and the merging of the film franchises (the DC superheros and lego to reach ever larger audiences. 

David Bowie - mojo cover

The first thing you notice on the magazine is the figure in front of the title, who is a very well-known star, this would grab peoples attention and appeal to people who are interested in his music. Obviously the title of the magazine cover also stands out also, the big title in white as known as the banner is eye-catching against the blue background. although the cover is crowded it also has the more important info, bold.
they have stuck to a specific colour theme  with smaller info at the sides, giving an insight to whats inside the magazine, incising people in to read it. the main splash is surrounded by other information which makes you notice the smaller, less important context.

MUSIC VIDEO CODES AND CONVENTIONS

Wheatus Teenage Dirtbag

Music videos - codes and conventions

1. erformance - the singer / band are seen to be playing, to provide authenticity, so that followers believe in the talent and can see their star. Record labels sign stars and promote them  to ensure sales.
2. Star - use of close-ups, sometimes direct eye contact with audience, to build relationship with audience
3. The visuals (what the star and other characters are seen doing) illustrate, amplify or contradict the lyrics (the 'story in the words'). Illustration = the visuals play out the story more or less literally; amplify = the words in the lyrics are only the starting point and the story develops in other directions; contradiction / disjuncture = the visuals do not interpret the words of the lyrics and may even show something contradictory.
4. The narrative usually features the performer in 'real life' situations but often with experimental types of film making such as hand-held, dramatic camera angles, symbolic codes and lighting
5. The visuals are usually cut to the beat of the music; the editing is often fast-paced; there is often use of montage, ellipsis and intercutting, stylish effects
6. Refrain - repeated chorus, sometimes with variations
7. Intertextuality - references to other media, films, performances, events

in the performance Avril lavigne is playing with a band accompanying her. they illegally park in the middle of the road and start a concert, with members of the public (who are clearly fans) crowding around the car. whilst standing on top of the car she using a microphone to sing and has a guitar, bass and rums in the back. this is promoting their band as if you havent seen them before and heard them in public you might see them and like their music. they could also be in the newspaper because of the police showing up.

avril lavigne uses closeups when she is singing into the microphone, and zoom shot into her and birds eye shots from high up of the scene and how many thousands of people a crowded round the car the see the band perform. direct eye contact makes you feel as if the song connects more with you and the star is connecting with you.

in the music video many people skate and obviously the song is about a 'sk8ter boi' is portrays how the youth in those days acted. it plays a story of how a group of people who were just friends and liked to hang out and skate could create such amazing talent. the lyrics are sometimes not relevant as sometimes she sings about a story that isnt happening in the actual video.

Theres a hand held camera as if one of their friends are filming them directly, theres zooms and professional angles of a proper camera. there are shaky angle where the camera looks as if it is almost being moved by avril herself. 

there are more faster clips and action clips when the beat gets faster and when the chorus is introduced, at the start it is quiet and calm and then the music kicks in and the whole video and actions the people tarring in it are taking generally gets faster as a whole.

there are many repeated choruses towards the end where the song buids and builds towatds the end, to make it 3 minutes and to add more effect and to repeat it so people get it stuck in  their heads more and can enjoy the best part of it for longer.

this is filmed a few years ago as you can tell because of the old video production and how they are dressed as that was the fashion at that time as 'punks' and it was popular to dress this way as a teenager a good few years back.
 

mise-en-scene

In one of the first scenes we see the head constable giving a speech to the majority of the police department. mise-en-scene takes place here in the costumes. you can  see everyone wearing their uniform and white gloves all standing in a line smartly. this shows the importance of the scene and the importance and maturity the police men/women must have while listening to the speech. the lighting is darker, as it is more serious in this particular scene.

With parts of the beach scene also taking place during this although it is a significantly different scene. during the nudist and stag beach scene they all have very different props to make the scene seem more exaggerated. the people who are attending the stag have viking hats on, represents strong, independent men, acting as bravado. the nudists only have a towel to cover them-selves which symbolizes their lack of dignity at this point and why the people at the stag die are mocking them, which obviously makes them aggravated.